Caverion is among Europe’s leading providers of technical solutions for buildings and industries. Our market position remained strong in 2016.
Competitive landscape and market position
The European market for technical solutions for buildings and industries is very fragmented. Most players in the field are smaller companies with a limited range of services. The fragmented market provides opportunities for growth.
Technical maintenance is typically a very local or regional business and it is the most competitive of our businesses, mainly due to very low barriers of entry. To react to competition, Caverion developed a new service concept for preventive maintenance in 2016. ServiFlex+ brings together both remote monitoring and different service levels as a competitive package.
Competition in the large project and technical installation market typically takes place on the national or international level. In Managed Services, the competitor spectrum covers everything from large international companies to small local ones and there are clearly fewer competitors than in the traditional maintenance market.
In 2016, we ranked among the five largest players in all of our largest operating countries: Finland, Sweden, Norway, Denmark, Germany and Austria. Additionally, Caverion is the leading industrial solutions company in Finland and one of the principal providers of industrial solutions in Sweden. The largest industrial client segments are the forest industry and the energy sector. Germany was clearly our largest addressable market in 2016. Therefore, based on the size of the market alone, there is large growth potential in Germany.
Caverion's market position*
|Market outlook for Caverion’s business in 2017|
|Short-term demand prospects in Caverion's divisions|
|Division / Country||Technical|
|Large Projects||Technical Maintenance||Managed|
Sources: Euroconstruct, management estimates
|Competitors by businesses|
|Technical Installation||Large Projects||Technical Maintenance||Managed Services|
Caverion has five main client segments:
- Real Estate Investors and Developers
- Real Estate Users
- General Contractors
Our objective is to foster long-term client relationships with our competence and local presence. Long-term relationships with clients and a wide client base support the stability of cash flow.
Caverion is not dependent on individual clients: in 2016, the three largest clients represented less than 7% of our revenue and the ten largest less than 14%. In addition, different client groups in the private and public sectors and geographically extensive presence reduce our dependency on economic cycles.